We cure identity crises.

Need an identity? Or do you have one that needs a little work? Orangeseed thrives on helping organizations solve brand challenges. By combining a bit of left-brain brand strategy and architecture with right-brain creativity and design, we promise to elevate your brand.

They grow up so fast

We create brands. Then we help nurture them so they grow up to be everything they were meant to be—and we’re proud of each and every one.

TCM ID 2011
Event Identity, Print Collateral & Apparel   View Project

AG Identity
Identity, Visual System & Website   View Project | Read Case Study

LSQ Funding Corporate Identity
Identity, Visual System & Website   View Project | Read Case Study

Orangeseed Identity
Identity & Visual System   View Project

 
Brand Workshops

As part of our brand strategy process, we lead brand workshops with your employees, executives and key stakeholders. Each workshop is customized to keep people awake while we mine their brains for enough information to build a compelling brand strategy.

Naming

Inventing a unique, appropriate and ownable brand name is more challenging today than ever before. Our proven methodology incorporates trademark screening and domain acquisition to generate a name, or a naming system, that’s distinct and memorable for your target audience.

Brand Strategy

Orangeseed creates a brand strategy to provide the foundation and direction for your brand. The strategy identifies your key differentiating assets, positions you in the marketplace, and defines your brand personality and ultimate promise to your customers.

Brand Architecture

As organizations grow, relationships between brands can become complex. And since people instinctively use brands to make sense of the world around them, our work helps your customers understand, engage and remain loyal to your brands.

Brand Voice

People always say “It’s not only what you say, it’s how you say it.” Good advice. So in addition to defining a brand messaging pyramid that provides key messages and facts to support your brand promise, we explore and create verbal style guidelines to ensure your brand always sings on key. Know your strategy? Let’s design.