The Advocator Group

When Crowe Paradis needed to change its name and rebrand the organization, they turned to Orangeseed to develop a brand strategy and corporate identity system that elevated its brand, energized employees, and outshined the competition.

The Problem:

In 12 weeks, Crowe Paradis needed to change its name, which included everything from logo to website. More importantly, it needed to know how to transition the brand smoothly without confusing or alienating hundreds of referral customers and thousands of clients. Orangeseed services included:

  • Brand strategy, logo, and corporate identity
  • Change communications planning and implementation
  • Website and marketing design, content, and production

12 weeks

Every time we launch a brand it’s like giving birth. We’re proud, a bit tired, and ready to tell the world.

The Advocator Group print samples


Orangeseed led branding workshops, conducted stakeholder interviews, and developed a strategy and communications plan to launch the new brand.

Notes taken during the investigation phase

Notes taken during the investigation phase.


The Advocator Group brand tells the story about its relationship with its clients. When a person’s ability to work is disrupted by a disabling event, The Advocator Group leads them forward through the complex and often overwhelming process of applying for Social Security Disability Insurance benefits.

Launch website

I am extremely happy with both the creative work that Orangeseed delivered and how they brought out the best in us and in our brand. The collaborative effort and strong relationship that we built made the process as enjoyable as the outcome.

Bob Trotta, Chief Operating Officer
The Advocator Group, Boston, MA



pages of website content, brochure pages, letters, flyers, and other projects were created to launch the new brand.


Seventeen unique logos and three complete identity systems were presented.