Chicago Symphony Orchestra

This orchesta is celebrated as one of the world’s finest, boasting renowned Italian conductor Riccardo Muti and cellist Yo-Yo Ma. For nearly 125 years, this outstanding cultural institution has enriched lives by bringing the resonant power of music to Chicago and the world.

Chicago Symphony Orchestra

The Challenge:
The Chicago Symphony Orchestra (CSO) came to Orangeseed with an ambitious goal: to become the most heard, most engaged orchestra in Chicago—and the world. That meant developing an unprecedented capital campaign to raise $250 million for new programs, community involvement and world tours.

To realize their vision, they needed a strong campaign concept and design to bring focus to the institution’s strength while highlighting signature programs and artistic initiatives.

Orangeseed services included:

  • Campaign identity
  • Printed case statement & objectives pieces
  • iBook case statement


Campaign goal to propel new programs and sustain the orchestra’s enduring legacy.

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To help the orchestra realize its ambitious goal, a compelling campaign was in order. Orangeseed worked with the CSO to shape a captivating story and design a bold presentation.

The strategy started by building a distinct campaign subbrand to leverage the equity of the CSO's well-established parent brand. The campaign endeavored to reach donors in new ways with a multi-pronged approach, including print and interactive media.

Working with Orangeseed is a wonderfully collaborative process. Orangeseed listened carefully to the CSO’s objectives and needs, and produced beautifully designed and creative materials that captured the essence and spirit of our capital campaign. I look forward to working with Orangeseed on future projects. I am confident that Orangeseed will rise to any challenge!

Rose Dalba
Director of Donor Engagement and Development Operations
Chicago Symphony Orchestra


The CSO’s campaign system included a donor kit, case statement (in print and iBook format) and stationery system.

The CSO was so thrilled with their new materials that they engaged Orangeseed to create three additional pieces focusing on the campaign’s main objectives.


“This extraordinary moment carries within it an extraordinary opportunity—to be the most heard, most engaged orchestra in the world.”

CSO Case Statement