Knowledge Infusion

Knowledge Infusion is a nationwide consulting organization that helps national and global companies develop and implement core HR and HR technology strategies.

Knowledge Infusion
The Problem:

It’s early success placed Knowledge Infusion in direct competition with the biggest names in the consulting business. And not just against other HR consultants, but goliaths like McKinsey & Company, Mercer, and Towers Watson. Knowledge Infusion outgrew its small-company image and needed to elevate its brand to compete with and win against anyone. The project included:

  • Branding, positioning, and messaging strategy
  • Logo and corporate identity
  • Website strategy, design, and development
  • New software as a service (SaaS) product brand strategy and launch


Rank of the company on the Inc. 500|5000 list when they came to Orangeseed looking for a brand to compete with the big guys.


How do you beat someone who’s good at everything? Focus. Orangeseed capitalized on Knowledge Infusion’s strengths to differentiate them from industry leaders. The company’s size, its focus on human capital management and technology, and its strong leadership team became the foundation for brand strategy development and creative execution.


Pages of brand strategy and naming structure documents presented to Knowledge Infusion.


In addition to designing a professional corporate identity system, Orangeseed developed a voice for the brand that helped Knowledge Infusion tell its story and reinforce the personal, relationship-based nature of its consulting services. Graphics and icons helped communicate their service offerings. And everything including the website, sales presentations, and trade show displays all received a makeover — right down to custom drink coasters.

This short video helps introduce Knowledge Infusion to prospects at conferences, trade shows or online.

Our new identity system enables us to clearly communicate who we are and what we offer. It gets us noticed and helps communicate the quality of service that we offer — without us having to tell people.

Natalie Perdue / VP of Marketing, Knowledge Infusion



Sub-brands to differentiate traditional and
SaaS-based services.


Customized content management system integrates and automates sales and marketing activities on the website.

Launch website