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Orangeseed™ / Work / Case Studies / LSQ Funding

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LSQ Funding
The Challenge:

LSQ Funding had an outstanding factoring business, but their logo, identity and website weren’t doing their services justice. To take their organization to the next level, they needed to roll out a sophisticated new brand — and communicate the good news to their national bank partners and many factoring clients. Orangeseed services included:

  • Brand strategy, logo, and corporate identity
  • Change communications planning and implementation
  • Website and marketing design, content, and production

6,600

Local monthly searches for the keywords “accounts receivable financing.”

Think.

When you’re in the business of providing millions in financing to cash-strapped companies, building trusting relationships with customers and partners is key. Orangeseed developed strong positioning for LSQ as a provider of reliable funding who enables their clients to concentrate on growing their business and improving their credit. The new strategic approach included strengthening website functionality, facilitating referrals from partnering banks and building ongoing client communications.

The LSQ website was built to drive business online with easy application process, representative locator, and referral system for bank partners.

Launch website

Create.

With a sophisticated, simple and confident approach to their new identity, LSQ shared their news and real success stories through a PR campaign, website, email blasts and print collateral — convincing new and existing customers of their expertise and integrity.

100+

Pages of website content, brochure pages, letters, flyers, and other projects were created to launch the new brand.

Elevate.


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