Twin Cities In Motion

With a 30-year history, The Most Beautiful Urban Marathon in America® is Twin Cities In Motion’s premier running event. Thousands of runners and spectators take to the streets for this spectacular footrace through Minneapolis and St. Paul every year.

2006 poster celebrates the marathon’s 25th year.

Background

Orangeseed and the Medtronic Twin Cities Marathon go way back. Since 2001, the fantastic organization behind this race—now Twin Cities In Motion—has worked with Orangeseed to brand their signature event as well as other year-round races, and design its advertising, merchandise, wearables, promotions, and signage. Each year brings a new opportunity for an exciting theme.

Think.

From its beginning as a single event, Twin Cities In Motion has grown substantially and added a host of additional races. The expansion merited an organizational name change and rebrand, as well as the creation of unique visual identities for many of their new year-round races. Orangeseed has worked with Twin Cities In Motion to create their corporate identity as well as shape their events’ brands.

40+

Variations of the marathon leaf logo exploring shape, style, and color presented before arriving at the final version

Marathon Weekend Event Logo System

Twin Cities In Motion has partnered with Orangeseed for more than a decade. They have taken us to a new level of brand awareness, and the designs they have created for us are truly beautiful. We love working with everyone at Orangeseed.

Virginia Brophy Achman
Executive Director, Twin Cities In Motion

Create.

Over the years, Orangeseed has developed seven unique marathon themes, created more than a dozen event logos, and designed and produced hundreds of marketing and merchandise pieces. With such well-run and exciting events, Orangeseed is thrilled to help Twin Cities In Motion races look sharp.